Project Goal
To create a fictional company from scratch and build a brand identity from the ground up, including a logo and mockups.
Logo Lockup
Original Sketch
Black & White Variants
Design Decisions
Itty Bitty is a fictional dessert bakery specializing in bite-sized treats. This bakery is imagined to be located in a vibrant downtown setting. The brand embodies a fun, trendy, and family-friendly atmosphere. The logo was crafted to reflect the playful and approachable nature of the business with bright colors, bold type, and rounded shapes. The brand maintains a polished and cohesive visual identity, which is evident in the examples of brand execution seen below.
Brand Execution
Packaging Mockup
Pattern
Apron Mockup
Baseball Cap Mockup
Vehicle Mockup
Instagram story animation mockup made with Adobe After Effects.
