Project Goal
To create marketing materials—including an e-blast and a video—that communicate the durability and quality of Toter's bear resistant products.
Full Video
Design Decisions
The objective of the video was to show the toughness, quality, and engineering excellence of Toter's line of products using bears as the central subject. In addition, it was important that it wasn't falsely implying that all Toter products are bear-resistant. This video had to stick to a provided script. The storytelling was driven by visuals that reinforced messaging from the voice over. On-screen text was used sparingly to emphasize key points and display necessary disclaimers. AI was used to generate the clips and audio.
The e-blast—built in HubSpot—was designed to complement the video. It maintains the Legends visual style while also incorporating elements of Toter's brand, including its logo and products. The type and other elements are arranged to keep the viewer's attention and pique their interest in these bear-resistant products.
Full E-Blast Design
