Project Goal
To design a menu for a fictional restaurant called Velvet Vine, aiming to create a sophisticated yet modern visual identity.
Menu Mockup
Main Sketch
Type and Color System
Design Decisions
The design emphasizes simplicity and balance through a centered layout and a restrained color palette to support the upscale, contemporary aesthetic. Clean, minimal typefaces were utilized. A linear four-column grid system was integrated to ensure clarity, organization, and visual harmony throughout the menu. The outer two columns feature a generous amount of negative space to emphasize the refined, minimalist aesthetic.
Full Menu Design
