Project Goal
To create clear, engaging marketing materials—including e-blasts and PDF documents—that communicate the science behind facility maintenance in an accessible and easy-to-understand way.
Facility Safety Zone Guide Sketch
Concrete Reality Map Sketch
Design Decisions
The PDF documents were designed to be shared digitally across multiple platforms while remaining easy to print if desired. One of the primary challenges was organizing the content into one-page and two-page layouts that were both visually engaging and easy to understand. This was addressed by incorporating a variety of icons, charts, and supporting illustrations to maintain the viewer's attention and improve comprehension. AI generative software was used to create many of the supporting illustrations and icons. A cohesive color palette was also implemented to create visual consistency without overwhelming the viewer. In some instances, the palette was intentionally adjusted in certain sections to emphasize the risk factor for each topic discussed.
The e-blasts were designed to complement and reinforce the corresponding PDF document and video for each weekly topic. Because they were created in HubSpot, there were design limitations, particularly regarding typography and layout flexibility. Despite these constraints, thoughtful use of imagery and typographic variation helped maintain visual hierarchy and keep readers engaged.
Full PDF Designs
Dust Recovery Optimization Guide
Facility Safety Zone Guide
Concrete Reality Map
Full E-Blast Designs
