Project Goal
To create a short-term identity for a fictional Milwaukee Art Museum exhibit focused on a historical design movement.
Logo Lockup
Mailer Sketch
Banner & Bag Sketch
Black & White Variants
Design Decisions
The chosen historical design movement was Italian Futurism. Inspiration was drawn from the bold, experimental design work of that era. The designs for this short-term identity emphasize dynamic typography and dramatic use of perspective, both of which reflect the energy and motion that define the Futurism movement. They also capture the spirit of innovation and forward momentum central to the style.
Short-Term Identity Execution
Banner Mockup
Instagram Post Mockup
Bag Mockup
Phone Wallet Mockup
