Project Goal
To choose an existing business and build a new brand identity from the ground up, including a redesigned logo and mockup examples.
Logo Lockup
Original Logo
Original Sketches
Black & White Variants
Design Decisions
Out & Out is a take-out and catering restaurant in Cedarburg, WI, renowned for its mac & cheese and custard. These signature menu items played a key role in shaping the design of the new logo. The orange and white brand colors communicate a fun, energetic, and family-friendly establishment. The mockup examples seen below further enhance what the logo and brand colors embody, bringing the brand identity to life.
Brand Execution
Business Card Mockup
Packaging Mockup
Instagram Profile Mockup
