Project Goal
To create a kinetic typography video using the song “Better Than Revenge” by Taylor Swift.
Full Video
Design Decisions
The piece explores themes of anger and emotional intensity, which are reflected through a bold red color palette and the use of contrasting typefaces. A strong, impactful typeface conveys the raw energy of the lyrics, while a typewriter-style font adds a personal, emotionally charged tone. Through dynamic visual transitions and thoughtful motion design, the goal was to amplify the meaning behind the lyrics, allowing viewers to fully experience the song’s emotional weight and narrative arc.
Sketches Page 1
